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“The ability for plus-size women to shop the most stylish brands in one great experience is severely limited; we hope to change that. Our goal is that all women feel represented on Spring, through our brand assortment, campaign images, and end-to-end experience.” Along with the above-named brands, Spring hopes to launch over 20 size inclusive brands in 2018. Right now there are already 30 brands with plus size options such as BB Dakota, Rachel Roy, and Violeta by MANGO. Mariah Chase, Chief Executive Officer, ELOQUII said, “At ELOQUII, we believe that size shouldn’t be the limiting factor in either a customer’s fashion options or where she shops. We’re excited to be a part of Spring to be available to more customers in more places.” With such significant news, we gotta have beautiful models to showcase the new looks, right? Well, Spring’s new editorial campaign stars Betsy Teske , the first curvy model to walk for Alexander McQueen at Paris Fashion Week and America’s Next Top Model runner up and body positive activist, Khrystana ! “Shopping on Spring is just pure joy. I love that curvy women can actually wear what they see in the campaign and feel fashionable,” exclaimed Khrystana. This sounds promising and we can’t wait to see the rollout of more size inclusive brands! On the heels of CoEdition , news of Nordstrom extending sizes , and Target making a stance to deliver more in store plus size fashion, is the tide changing?
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